Nothing and KEF Announce Strategic Audio Partnership

3 mins read
Our strategic partnership with Nothing, the London-based consumer technology company, explores new frontiers in sound innovation and brings refined audio experiences to a broader audience.
Introducing Headphone (1)
The collaboration’s first product, Headphone (1), is encased in Nothing’s iconic transparent design. Powered by KEF’s six decades of acoustic mastery, these headphones create a rich, natural soundstage that brings sound to life. With AI-powered Active Noise Cancellation (ANC), Hi-Res Audio and LDAC support, it offers pristine, immersive listening.
The Nothing Audio Partnership
Rooted in a shared commitment to craftsmanship, engineering excellence, and bold design, this collaboration brings together two of the UK’s most iconic brands. Our six decades of high-fidelity audio expertise will support Nothing’s expansion into new audio categories – bringing acoustic precision to products shaped by Nothing’s distinct approach to design and user experience.

“KEF is one of the most respected names in audio, and we’re proud to partner with them as we take the next step in expanding Nothing’s audio journey,” said Andrew Freshwater, Head of Smart Products Marketing at Nothing. “By combining KEF’s decades of expertise with our design-led approach to technology, we’re laying the groundwork for a new standard in everyday listening. Our products launching later this year mark the beginning of an exciting new chapter of our collaboration and the future of Nothing Audio.”

“At KEF, we’ve always believed in the power of great sound to inspire and connect people,” said Grace Lo, President & Head of Global Marketing at KEF. “This partnership allows us to bring our acoustic heritage into a fresh context – working with a brand that shares our dedication to innovation, quality, and design. Together, we’re setting out to redefine what premium audio can look and feel like for the next generation.”

The collaboration marks a meaningful evolution for both brands. For Nothing, it diversifies its audio offering and enters new product categories. For us, it opens new pathways to share our expertise with a wider audience through a fresh design and technology lens. With several acoustically co-developed products already in progress, the partnership signals a long-term commitment to delivering refined sound experiences through beautifully designed hardware.
Nothing Headphone (1) - Sound by KEF
KEF headphones deliver natural, accurate sound on the go. Noise cancelling, wireless, built for comfort, beauty and complete clarity, this is music as it deserves to be heard.
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About Nothing
Born in London in 2020, Nothing is building a different kind of tech company – one that inspires human creativity by putting people, design, and excitement back at the centre. From award-winning smartphones to audio products that look and sound different, we’re reimagining how technology should make you feel. Built openly and in collaboration with our global community of over 3 million people, our products are more expressive, more personal, and more fun.  
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